About

I'm Tristan, with the second syllable pronounced like "can."  

 

As a creative, writing about yourself is one the most uncomfortable things you could be asked to write about. Ask me to write a script about high-speed internet? No problem. Or how about a social ad for insurance. Hold. My. Beer. But write about myself? Ugh.

 

So, let's keep it simple.

 

I've been in advertising long enough to remember when you needed a third party software called distiller to create a PDF and when we did layouts in QuarkXpress. I've also been in the business long enough to see how technology and innovation has allowed us to reach consumers in ways that are relevant and personalized to individuals.

 

So here I am today, leading teams to create work that follows and speaks to consumers across their preferred platforms throughout their lives. But one thing remains constant. Human imagination is and always will be the backbone of creativity in advertising. And that's my job. To make sure that imagination is still alive and kicking in every piece of work that comes across my virtual desktop.

 

Still reading? Here's a short list of clients I've worked on and agencies I've worked for:

 

Clients: AT&T (Consumer and Business), USAA (Bank and Insurance), United Airlines, Be the Match, Capital One, Sprint, Motorola, Winter Park and Copper Mountain Resorts, Priority Club, Stamps.com, Sears 

 

Agencies: Publicis, Razorfish, Hawkeye, Epsilon, Draft (FCB)